Detect and Drive Growth
Pacer AI builds, analyzes, and operationalizes ARR Waterfalls with:
• ARR Snowball reporting,
• Customer data cube development,
• an AI agent your team can trust.
Want to drive growth programmatically?
Your revenue data has the answers to unlock growth, but they're stuck behind SQL and unclear dashboards.
Where is revenue accelerating?
- Anecdotal growth stories are not good enough. Management teams need to prove to the board they can grow programmatically. With dozens of products and dozens of verticals, anecdotes leave out insights that can help prioritize the operation.
How can we drive expansion?
- Instead of educated guessing, management teams need the facts on which products drive cross-sell and upsell by vertical by segment (SMB, Mid-Market, Enterprise).
Does a bundled sale work better than a land-and-expand sales motion?
- Instincts and anecdotes often misguide companies. CFO's need facts and the whole picture, but there could be hundreds or thousands of product bundles and "land-and-expand" combinations.
Is our product-market-fit at risk in this current market environment?
- Which products are customers cancelling the most? And which products are causing account churn? Is Churn happening in our core verticals or secondary verticals? How much revenue is at risk? CFO's need customer-product level granularity, not just a report of product revenue by market.
Pacer AI is built by an M&A due diligence professional to help you operate on facts, not anecdotes.
The Operating Problem: Growth stalls when teams aren't aligned on a common framework.
The Marketer thinks it's a branding problem.
The Sales teams want more leads and more tools.
The Product team wants to launch a new product.
The CFO are rapidly becoming CFO/COOs and need to align the team on a growth framework.
Experienced CFO's know that during due diligence, the company's ability to drive growth will be evaluated through the lens of the ARR Waterfall framework.
Pacer AI builds and maintains the framework to keep the team aligned on retention, expansion, and New account growth.
The Reporting Misconception: Finance teams think in reports. Sales teams think in GTM advantages.
ARR Snowballs are not just a report that goes on a page.
The ARR Waterfall framework is applied at the account level, enabling numerous cuts of data to find where the company has an operational advantage in the market.
As companies service multiple markets or verticals with four or more products, finding pockets of growth and market advantages becomes exponentially harder.
Static reports are not enough. Dynamic analytics is required. Analytics Agents become a competitive advantage.
Pacer AI provides an analyst agent to detect growth with M&A grade dashboards to verify the agent's answers
The solution: A system that detects growth—and drives it
Pacer AI gives you the operating framework to:
Drive expansion by understanding what drives upsell and cross-sell across verticals
Identify churn drivers by product, cohort, and vertical behavior
Enable the Sales rep with challenger sale vignettes of top-performing customers
Improve Seller-Buyer alignment with a better understanding of customers' needs by vertical-segments
Align leaders and operators around the same metrics used in diligence
Improve sales planning by prioritizing the best markets and motions
The Pacer AI Platform
Expansion intelligence + retention clarity + exit-ready reporting
Pacer AI is built for recurring revenue businesses managing multiple products across multiple verticals, where growth is real—but messy.
With Pacer AI, you get:
1) Ask questions of your business data
An AI agent that helps your team get answers without needing SQL.
Examples:
-
“Which vertical cohorts are expanding fastest after month 6?”
-
“Where is churn coming from by product line?”
-
“What’s our whitespace opportunity by segment?”
2) Verifiable answers, not AI guesses
Every answer is backed by linked dashboards and source-of-truth reporting, so your team can trust it — and defend it.
3) ARR Snowballs with Upsell + Cross-sell visibility
Advanced ARR waterfall frameworks that show:
-
Upsell
-
Cross-sell
-
Downsell
-
Product churn
-
Account churn
-
Net retention by cohort + vertical
This is the view leadership needs to run the business like a buyer would evaluate it.
4) Whitespace Opportunity Dashboard
See where expansion should happen — and where it’s being missed.
5) Cohort Analysis (by vertical + product)
Understand retention and growth patterns across:
-
Customer cohorts
-
Product cohorts
-
Vertical cohorts
-
Revenue bands
6) Advanced Bottoms-up Forecasting Models
Forecast revenue with ARR Account size:
-
vertical-specific conversion behavior
-
expansion curves
-
churn by product + cohort
-
realistic sales capacity constraints
7) MBR + Board Reporting
Automated reporting built to communicate performance clearly:
-
month-to-month movement
-
drivers of variance
-
cohort trends
-
expansion playbook performance
Who Pacer AI is for
Built for leaders responsible for recurring revenue performance.
Ideal users
-
CFOs
-
Operating Partners
-
Heads of BI / Analytics
-
RevOps + Finance teams that support growth decisions
Best fit companies
✅ Businesses that want to operate Exit-Ready
✅ Companies managing dozens of products across multiple verticals
✅ Teams that need expansion enablement
✅ Organizations sitting on valuable data they can’t fully unlock
✅ Teams who need access to insights without SQL
Operate Exit-Ready: Customer Data Cube + ARR Snowball
Most companies are “data rich” but “execution poor.”
Pacer AI gives you the structure and visibility to operate with:
-
a unified customer data cube
-
a defensible ARR Snowball
-
diligence-grade reporting alignment
-
and a clear expansion framework tied to reality
Why teams choose Pacer AI
Because expansion isn’t a guessing game.
It’s a measurable system.
Pacer AI helps you:
-
stop debating definitions
-
stop relying on one technical person to answer questions
-
stop missing growth signals hiding in vertical + product cohorts
-
build a business that runs like it’s already being evaluated
Pacer is architected for trust and accuracy.
Pace's team of agents calculate metrics and answer questions form the companies own data.
Pacer AI isn't just one agent; it's a multi-agent team
- a Management Consultant Agent
- an Agentic Data Team
- and custom data models for each client, built and verified by humans
This approach reduces hallucinations, provides transparency, and allows the manager agent to double-check the data team's answers.
Meet the team
🤖 Agent Bindi leads our Analytics team.
🤖 Agent Devon leads our Development team.
🤖Agent Mark is currently in training to lead marketing.
👨💼 Will Sullivan leads our team of agents
Will is an ex-PwC M&A Advisor with over $25bn in M&A experience. He is a West Point graduate and Army Veteran who holds an MBA from Southern Methodist University.
Ready to detect and drive growth?
- If your expansion motion is inconsistent,
- Churn drivers are unclear,
- or product/vertical performance feels invisible,
Pacer AI will show you exactly where to focus.